The word ‘candid’ means frank, outspoken, open and sincere. Candid photography is the form where you take photographs often them realizing the moment being captured and moments in life look the best when they are not staged because not every person is a movie actor 😛 The term is now a loose term which encompasses various other genres of photography viz. lifestyle, fashion and photojournalism. Mostly it is a term which has been fashioned by wedding photographers to distinguish themselves from traditional lot of photographers who have been engaged in the task of wedding photography. As per us it is an art to capture natural flow of emotions and subtle nuances as an event unfolds. It is a mixture of photojournalism, candid stealth shots capturing natural emotions and a bit of fashion. We also take some posed fun shots to portray the hot chemistry and romance between the couple. Unlike traditional wedding photography Candid photographers don’t do group shots of reception and don’t like to dictated on what to click. We take a brief in the begging and intermittently on what is the expectation and then play around with our creativity. Most current Candid photographers in the country make use of available light while capturing photographs and use artificial lights like flash in a limited sense This is one aspect where we are different. We work heavily with lights to create the magic lighting which you only see in fashion shoots or movies and yet everything in a Candid setting which is our USP and this along with our enthusiasm and love for weddings sets us apart from the rest of the photographers in the country.
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